Look at some of the biggest brands online and you'll notice many of their names didn't mean anything before the company existed. That's the idea behind a brandable domain: a short, memorable name you can fill with your own meaning.
What makes a domain "brandable"?
A brandable domain is a name chosen for how it sounds and feels rather than for the keywords it contains. Good brandable names are usually:
- Short, often five to eight letters
- Easy to pronounce in one obvious way
- Distinctive, so they don't blend in with competitors
- Flexible, so they can grow with new products and markets
Examples from our portfolio include Vjew.com, Lourem.com, Eveloom.com and OwlBurrow.com.
Types of brandable names
Invented words
Completely new words that sound natural. They're the easiest to trademark because nobody else uses them.
Real words in a new context
An ordinary word used for something unrelated, which makes it memorable and surprising.
Compound names
Two short words combined, like a picture word plus an action word. These are easy to remember and often hint at what the business does.
Altered words
A familiar word with a small change, such as an extra letter or a different ending. These can work well, but be careful that people can still spell them correctly.
The benefits of a brandable domain
Easier trademark protection
Descriptive names are hard to protect legally because they describe a whole category. A unique brandable name is far easier to register as a trademark. Our guide on domain names and trademarks explains why.
Room to grow
A name like "BestPhoneCases" ties you to one product. A brandable name lets you expand into new products, services and countries without rebranding.
Memorability
Distinctive names stand out in a crowded market. People remember a name that sounds unusual and pleasant more easily than a generic phrase.
Strong visual identity
Short brandable names look great as logos, app icons and social handles.
The trade-off
A brandable name doesn't tell people what you do on its own, so you'll need a clear tagline and good marketing to give it meaning. Descriptive or exact-match domains bring instant clarity instead. Read our take on exact-match domains to compare.
Who should choose a brandable domain?
Brandable names are a great fit for startups, apps, tech products, consumer brands and agencies, especially if you plan to grow beyond one product or one city. Our guide for startup domain names goes deeper.
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